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Our Team

Larry Kinlin

Larry Kinlin (1939–2017)


In 2017, LDA lost its founder and original inspiration for our software. Larry was a veteran of the insurance industry with 50+ years of experience having started his career in 1965 at what was then known as Mutual Life of Canada. He sold $1 million in insurance in his first year and travelled around the world from 1975 to 1990 as a motivational speaker. Over his career, he sold over $1.5 billion in Life Insurance and filed over 7,000 applications. He was also a lifetime MDRT Top of the Table member.

In 2016, Larry was awarded the Fanshawe College Distinguished Alumni Award.

Charlie Conron

Charlie Conron


Charlie studied Mechanical Engineering and worked for several years at a Magnesium Die Casting Firm (Meridian Magnesium). He entered the financial services industry working for TD Bank and was recruited by his stepfather, Larry Kinlin, to explore what technology could do for the Life Insurance industry. Together they pioneered Life Design Analysis, a web-based software that searches, compares and visually communicates insurance products to consumers, enabling agents to save time and increase sales.

Charlie enjoys golf, craft beer technology and more golf!

Barry Crowther

Barry Crowther


Barry is a senior technology leader with 25+ years experience. He was a former VP, Global Partnerships and Acquisitions for a NYSE traded technology solutions organization and former partner in a tech solutions company that expanded internationally and exited through an acquisition.

Barry recently celebrated his 30th wedding anniversary with his wife, Judy. They enjoy travelling and golfing as well as trying out new restaurants with their two adult children.

Melissa Tate

Melissa Tate

Client Experience and Operations Manager

Melissa graduated from Huron University College (Western University) and started her career in international education, which included English as a Second Language and student services. She then entered the insurance industry through the auto-repair sector as the first point of contact for both clients and insurance companies. In nearly every role, she was the in-house IT go-to.

Melissa and her husband, Brendan, enjoy quiet evenings of computer/video games when not visiting family in Canada and the USA.

Larry Kinlin

Jonathan Jarvie

Business Development Manager

Jonathan has been surrounded by the insurance industry since his early teenage years to go with his diploma in business insurance from Fanshawe College and LLQP certification. Along with his insurance experience, he has also worked with large tech corporations such as Microsoft and Canon in business development roles.

Jonathan enjoys exercising, improving his golf game and watching Netflix with his girlfriend, Katie, and a glass of red wine.

Charlie Conron

Nikolas Fergusson

Inside Sales Representative

Nikolas is a recent graduate of Fanshawe College, with a Business Diploma specializing in Financial Planning and Financial Management.

In his spare time, Nik enjoys hitting the gym and going to local restaurants with his girlfriend, Sarah.

Barry Crowther

Sora Cameron

Social Committee Chair

Sora studied office administration at Fanshawe College. In addition to inside client support and success, she also heads up the Life Design Analysis social committee (which we can't thank her enough for!)

On her days off, Sora enjoys spending time with her two daughters, husband and dog, taking photos and travelling.

Melissa Tate

Now Hiring!

We are always looking for talented individuals to join our team! If interested, please send a resume and cover letter to:

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